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An Information portal with Shopping, People, Places & Interesting Facts
A
Art/Decor
Vintage Maps
B
Baby Items
Bonsai
Books
Boots Women
C
Cactus
Calendars
Coffee
Company Index
Curtains
H
Handbags
Harry Potter
Hats Women's
J
Jewelry
Q
Q&A
R
Rugs
S
Scarves Women
Socks Men
Shoes Women
Shoes Men
Software
Sunglasses
W
Wallets
Watches Men's
Watches Women's
Web Hosting
Web Themes
World Cup
A website should have a unified graphic theme, as well as a tone and general feel. If a "professional feel" is what you're going for—if you're trying to sell a professional product or service, like web design—then aim for a professional look and design, and write the content with a professional tone. It's hard to describe because the concepts are often abstract, but a good designer can come up with a look and feel for any theme.
Besides helping the user subconsciously identify your website with a general category (professional, playful, serious, etc.), it's important to have a unified theme so that the user knows when they're actually at your website. That is, from a cognitive psychological view: if a user clicks a link, he should know whether he is still at your website or if the link has taken him to an external site.
